Combining the latest academic knowledge in marketing with expertise from practitioners in order to develop new knowledge in key marketing...
In today’s society, business contexts rapidly change in every possible sense. Customer needs change and technologies evolve, which demands...
Recently, we hosted another knowledge session with our colleagues at our office in Bussum. This time, Ilse Marsman and Mark Hakhof...
Due to rapidly and constantly changing environment, change management has become booming. Organisations must constantly adapt to customer...
As companies grow, they lean on standardisation and automatisation to keep control of their business. The challenge then is to remain...
The Value Proposition Research Program (VPRP) has officially started! Thales, Riwal and CED form the first group participating in this...
Consumers nowadays are more demanding than ever. They are getting smarter, less patient and better informed, something which can be...
“Money makes the world go round”, a well-known expression that, since the financial crisis, has suffered a very negative overtone. Even...
Medium-sized cities nowadays are facing an increasing problem: a declining vividness of the city centre. More and more stores are closing...
It’s all about innovationOver the past 2 decades, the agile methodology has transformed software development by helping organisations to...
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Mastering constant change; implementing learning in everyday business
The innovative revenue model of the day after tomorrow