Nowadays, organisations experience rapid environmental changes and harsh competition. To stay competitive, most organisations use...
How ethnography helps to flourish your business
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How cooperation within dealer networks creates tailor-fit service-experiences for customers
In markets where manufacturers use dealers to sell their products, it is important for the manufacturer to strive for a good relationship...
How to benefit from university-business collaborations
The way that Audi works together with several universities is the perfect example of how university-business collaborations could not only...
Een praktische aanpak om gebruik van data in bedrijven te organiseren
Met de toenemende hoeveelheid data en analysetechnieken worden organisaties voor nieuwe uitdagingen gesteld. Door slim gebruik van data...
Consultancy firm The Next Organization introduces an innovative research program to London-based companies
Combining the latest academic knowledge in marketing with expertise from practitioners in order to develop new knowledge in key marketing...
Promise management marketing: every employee a part-time marketer
In today’s society, business contexts rapidly change in every possible sense. Customer needs change and technologies evolve, which demands...
Knowledge session on new segmentation methodology
Recently, we hosted another knowledge session with our colleagues at our office in Bussum. This time, Ilse Marsman and Mark Hakhof...
Certainty in Uncertain Times: The Human Aspect of Organisational Change
Due to rapidly and constantly changing environment, change management has become booming. Organisations must constantly adapt to customer...
Developing long-term innovation with internal startup management
As companies grow, they lean on standardisation and automatisation to keep control of their business. The challenge then is to remain...
Value Proposition Research Program – Kick-off
The Value Proposition Research Program (VPRP) has officially started! Thales, Riwal and CED form the first group participating in this...
Recente artikelen
Inclusiviteit als onderdeel van een toekomstbestendig businessmodeljun 2, 2021- Offering Customer Value Through Marketingmei 17, 2021
- Marketing binnen organisaties – interview met Peter Leeflangmei 12, 2021
- TNXTOutlook 2021 – The future of businesses and institutionsmei 6, 2021
- How to design a future proof (post-COVID-19) business modelmei 6, 2021
