Nowadays, organisations experience rapid environmental changes and harsh competition. To stay competitive, most organisations use...
How ethnography helps to flourish your business
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How cooperation within dealer networks creates tailor-fit service-experiences for customers
In markets where manufacturers use dealers to sell their products, it is important for the manufacturer to strive for a good relationship...
How to benefit from university-business collaborations
The way that Audi works together with several universities is the perfect example of how university-business collaborations could not only...
A practical approach to organising data use in businesses
With the increasing amount of data and analysis techniques, organisations are facing new challenges. By making smart use of data,...
Consultancy firm The Next Organization introduces an innovative research program to London-based companies
Combining the latest academic knowledge in marketing with expertise from practitioners in order to develop new knowledge in key marketing...
Promise management marketing: every employee a part-time marketer
In today's society, business contexts rapidly change in every possible sense. Customer needs change and technologies evolve, which demands...
Knowledge session on new segmentation methodology
Recently, we hosted another knowledge session with our colleagues at our office in Bussum. This time, Ilse Marsman and Mark Hakhof...
Certainty in Uncertain Times: The Human Aspect of Organisational Change
Due to rapidly and constantly changing environment, change management has become booming. Organisations must constantly adapt to customer...
Developing long-term innovation with internal startup management
As companies grow, they lean on standardisation and automation to keep control of their business. The challenge then is to remain...
Value Proposition Research Programme - Kick-off
The Value Proposition Research Program (VPRP) has officially started! Thales, Riwal and CED form the first group participating in this...
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