With our academic partners, we deepen and broaden our knowledge and apply it

At The Next Organization, we believe in the power of knowledge sharing and collaboration to drive innovation. That is why we collaborate with leading universities and business schools at an (inter)national level. Our aim is to connect academic insights and practical experience so that both students and companies benefit directly. 

 

We apply our expertise to research and education, with initiatives such as giving inspiring lectures, offering challenging graduation assignments and facilitating the Marketing & Sales Game within academic curricula. In this way, we actively contribute to the development of future talent and promote innovation in business.

Our own
Academic Board

Onze rol als kennisexpert is ontzettend belangrijk voor ons. Om onszelf voortdurend te blijven ontwikkelen en uitdagen, hebben we de Academic Board opgezet. Met deze board sparren wij regelmatig over de nieuwste ontwikkelingen in ons vakgebied. Een van de deelnemers is marketing professor De Jong (Copenhagen Business school). In addition to knowledge expertise, the Academic Board also offers a valuable expansion of our network and, where desired, cooperation in consultancy assignments.

Ad de Jong

Ad de Jong is Professor of Marketing at Copenhagen Business School. He holds an M.Sc. in Psychometrics from Leiden University and a Ph.D. from the School of Economics & Business Administration at Maastricht University. Ad is associate editor of Journal of Service Research and sits on the editorial boards of Industrial Marketing Management, and Journal of Personal Selling and Sales Management. He has published in several well-known journals, such as Management Science, Journal of Marketing and Journal of Management. His research focuses on sales innovation; service marketing; frontline marketing, frontline sales/service teams, and marketing research methods.

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