With our academic partners, we deepen and broaden our knowledge and apply it
Knowledge is the driving force behind our organisation. Thus, The Next Organization cooperates internationally with various universities and business schools for the development and application of knowledge for the business community.
We work closely with various universities and business schools. Together with Eindhoven University of Technology and the China Europe International Business School, we conduct international research into the differences in the purchasing process in the telecom sector of people at the top and bottom of the social pyramid. In addition, we share our experiences for the benefit of academic knowledge development by giving lectures, providing graduation places and facilitating the Marketing & Sales game as part of the academic curriculum.
Our role as knowledge expert is extremely important to us. In order to continuously develop and challenge ourselves, we have set up the Academic Board. With this board we regularly discuss the latest developments in our field. Participants include marketing professor Leeflang (University of Groningen) and marketing professor De Jong (Copenhagen Business school). In addition to knowledge expertise, the Academic Board also offers a valuable expansion of our network and, where desired, cooperation in consultancy assignments.