With our academic partners, we deepen and broaden our knowledge and apply it
Knowledge is the driving force behind our organisation. The Next Organisation works internationally with several universities and business schools to develop and apply knowledge for business. With Eindhoven University of Technology and China Europe International Business School, we conduct international research on the differences in the buying process in the telecoms industry of people at the top and bottom of the social pyramid. We also share our experiences for the benefit of academic knowledge development by giving lectures, providing graduation places and facilitating the Marketing & Sales game as part of the academic curriculum.
Our own
Academic Board
Our role as knowledge expert is extremely important to us. In order to continuously develop and challenge ourselves, we have set up the Academic Board. With this board we regularly discuss the latest developments in our field. Participants include marketing professor Leeflang (University of Groningen) and marketing professor De Jong (Copenhagen Business school). In addition to knowledge expertise, the Academic Board also offers a valuable expansion of our network and, where desired, cooperation in consultancy assignments.
Mirella Kleijnen
Mirella Kleijnen is Professor of Customer Experience Management and also active in the Board of the School of Business and Economics at the Vrije Universiteit in Amsterdam in the role of Vice-Dean of Education. She obtained her PhD at the Faculty of Economics and Business Administration of Maastricht University. Her dissertation was on consumer evaluations of mobile service innovations. Her current research interests include customer experience management, adoption versus resistance to innovation, digital marketing, and more recently health marketing. Her work has been published in various academic journals, including Journal of Marketing Research, Journal of the Academy of Marketing Science, and Journal of Service Research. In her research, she actively seeks to bridge theory and practice through various industry partnerships, including The Next Organization.
Ad de Jong
