Increase knowledge with our Academic Board to apply in practice
Knowledge development as the cornerstone of our organisation
to deliver added value for our customers.
As an organisational consulting firm, knowledge is extremely important to us. In order to continually develop and challenge, we have set up the Academic Board. With this board we regularly discuss developments in our field. In addition to knowledge expertise, the Academic Board provides valuable input on consultancy assignments.
Mirella Kleijnen is Professor of Customer Experience Management and also active in the Board of the School of Business and Economics at the Vrije Universiteit in Amsterdam in the role of Vice-Dean of Education. She obtained her PhD at the Faculty of Economics and Business Administration of Maastricht University. Her dissertation was on consumer evaluations of mobile service innovations. Her current research interests include customer experience management, adoption versus resistance to innovation, digital marketing, and more recently health marketing. Her work has been published in various academic journals, including Journal of Marketing Research, Journal of the Academy of Marketing Science, and Journal of Service Research. In her research, she actively seeks to bridge theory and practice through various industry partnerships, including The Next Organization.