In today's world, technology is on the basis of close to every innovation or development. In times of the Corona crisis, there is, even...
The Impact of Technology on Consumer Behaviour
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NPS far from future-proof: VALEX as the new customer experience measurement tool for the coming decades
Today's business is about facilitating customers with value and memorable experiences. In order to do so, organisations demand for tools...
From Business Intelligence to a data-driven way of working; what is it and where to start?
The Business Intelligence (BI) industry is already around for a while but has transformed rapidly in the past years caused by one factor: the...
TNXTO goes Toronto: An Outlook on FinTech and A.I.
Recently, our colleague Martin Schuit went to the city of Toronto, Canada, on a Study Tour for his Executive MBA program at Rotterdam...
Mobility: looking ahead and preparing for the second great inflexion point
Today's overcrowded infrastructure network causes lots of problems. As such, major delays and road frustrations are part of every...
How the Marketing & Sales Game can help you forward
The Marketing & Sales Game is a case-based game where theory and practice come together. The goal is to bring people's knowledge of...
Empowering organisations through visualisation
The speed of change has increased rapidly in recent years. Due to fast developing technology and changing consumer behaviour, companies...
Reality check: is a customer's buying journey as linear as we think?
Organisations massively adopt customer journey thinking in understanding and serving their customers better. This way of thinking is...
What it takes to be fully customer centric: combining an outward with an inward focus
Nowadays, customer centricity is a fashionable topic. It is essential that organisations are sensible towards their customers through...
Taking a leadership role in digital ethics: the why, how and what
Imagine a vending machine blocking you from buying a snack because your health insurer has identified you and knows it will increase risk...
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