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Reality check: is a customer’s buying journey as linear as we think?

door Charles Klijnman | mei 21, 2019

Organisations massively adopt customer journey thinking in understanding and serving their customers better. This way of thinking is...

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What it takes to be fully customer centric: combining an outward with an inward focus

door Charles Klijnman | apr 2, 2019

Nowadays, customer centricity is a fashionable topic. It is essential that organisations are sensible towards their customers through...

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Taking a leadership role in digital ethics: the why, how and what

door Charles Klijnman | jan 28, 2019

Imagine a vending machine blocking you from buying a snack because your health insurer has identified you and knows it will increase risk...

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How ethnography helps to flourish your business

door Charles Klijnman | okt 2, 2018

Nowadays, organisations experience rapid environmental changes and harsh competition. To stay competitive, most organisations use...

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How cooperation within dealer networks creates tailor-fit service-experiences for customers

door Charles Klijnman | sep 7, 2018

In markets where manufacturers use dealers to sell their products, it is important for the manufacturer to strive for a good relationship...

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How to benefit from university-business collaborations

door Floor van de Vaart | jun 27, 2018

The way that Audi works together with several universities is the perfect example of how university-business collaborations could not only...

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Een praktische aanpak om gebruik van data in bedrijven te organiseren

door Charles Klijnman | jun 6, 2018

Met de toenemende hoeveelheid data en analysetechnieken worden organisaties voor nieuwe uitdagingen gesteld. Door slim gebruik van data...

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Consultancy firm The Next Organization introduces an innovative research program to London-based companies

door Charles Klijnman | mei 18, 2018

Combining the latest academic knowledge in marketing with expertise from practitioners in order to develop new knowledge in key marketing...

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Promise management marketing: every employee a part-time marketer

door Charles Klijnman | apr 11, 2018

In today’s society, business contexts rapidly change in every possible sense. Customer needs change and technologies evolve, which demands...

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Certainty in Uncertain Times: The Human Aspect of Organisational Change

door Charles Klijnman | mrt 29, 2018

Due to rapidly and constantly changing environment, change management has become booming. Organisations must constantly adapt to customer...

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Categorieën

Reality check: is a customer’s buying journey as linear as we think?

What it takes to be fully customer centric: combining an outward with an inward focus

Taking a leadership role in digital ethics: the why, how and what

How ethnography helps to flourish your business

How cooperation within dealer networks creates tailor-fit service-experiences for customers

How to benefit from university-business collaborations

Een praktische aanpak om gebruik van data in bedrijven te organiseren

Consultancy firm The Next Organization introduces an innovative research program to London-based companies

Promise management marketing: every employee a part-time marketer

Certainty in Uncertain Times: The Human Aspect of Organisational Change

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