For commercial organisations, the importance of trend watching is obvious. In order to remain competitive, organisations need to be aware...
Create The Ultimate Shopping Experience
The line between on- and offline shopping is blurring, resulting in an integrated shopping experience. After the rise of online shopping,...
How To Choose A Growth Strategy
Marketers are always looking for ways to help their company grow, but are not always sure how to do this. There are many growth models...
Platform thinking
In the shift from physical to virtual demand of products many retailers miss the train. Not because they don't try to go virtual, but due...
Big Data Spurring The Future Of Healthcare
Nowadays, healthcare in general, is always one step behind; treatment of patients starts after the diagnosis. In many occasions, this is...
Making A Difference With Change Management
The ever and faster-changing marketplace demands organisations to be more agile, add value to customers and beat the competition while...
A Sophisticated Journey
Iconic British brands Jaguar and Land Rover, part of the TATA group, set themselves an ambitious target: to double the number of cars sold...