In markets where manufactures use dealers to sell their products, it is important for the manufacturer to strive for a good relationship...
Een praktische aanpak om gebruik van data in bedrijven te organiseren
Met de toenemende hoeveelheid data en analysetechnieken worden organisaties voor nieuwe uitdagingen gesteld. Door slim gebruik van data...
Consultancy firm The Next Organization introduces an innovative research program to London-based companies
Combining the latest academic knowledge in marketing with expertise from practitioners in order to develop new knowledge in key marketing...
Knowledge session on new segmentation methodology
Recently, we hosted another knowledge session with our colleagues at our office in Bussum. This time, Ilse Marsman and Mark Hakhof...
Value Proposition Research Program – Kick-off
The Value Proposition Research Program (VPRP) has officially started! Thales, Riwal and CED form the first group participating in this...