Steije Renes and Elrik Paap founded The Next Organization together in 2010. They were recently interviewed by Consultancy.nl. The two founders...
Creating a tailor-fit service package
In markets where manufacturers use dealers to sell their products, it is important for the manufacturer to strive for a good relationship...
A practical approach to organising data use in businesses
With the increasing amount of data and analysis techniques, organisations are facing new challenges. By making smart use of data,...
Consultancy firm The Next Organization introduces an innovative research program to London-based companies
Combining the latest academic knowledge in marketing with expertise from practitioners in order to develop new knowledge in key marketing...
Knowledge session on new segmentation methodology
Recently, we hosted another knowledge session with our colleagues at our office in Bussum. This time, Ilse Marsman and Mark Hakhof...
Value Proposition Research Programme - Kick-off
The Value Proposition Research Program (VPRP) has officially started! Thales, Riwal and CED form the first group participating in this...