In a world full of change…
Consumer interactions rise to a new level. The experience economy finds itself a new definition and Augmented/Virtual Reality move from endless opportunities to true added value to mankind. Still in doubt? Ask your voice assistant.

Experience economy
People start to spend less time and money on goods and services, but more on the experience to be engaged in a memorable way.

CASE | Airbnb expands its services through offering people local and one-of-a-kind experiences offered by locals

Augmented Reality and Virtual Reality
A shift from endless opportunities to concrete applications make Augmented and Virtual Reality move to Actual Reality.

CASE | Seoul City Government in South Korea launched the DustSee app that enables the user to see fine dust in the air using AR

Voice
The adoption of voice assistants is booming, leading to a different form of information consumption opening up new ways to interact changing our daily lives.

CASE | First university in the USA to install Alexa-enabled Amazon Echo Dots in every single dorm room across the campus

‘Immersive interactions’ is one of the four categories of trends and developments that will change the global market place in 2019. Want to see more of our Outlook for 2019? Download here the complete trend report.

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