Nieuws, artikelen, interviews
Een praktische aanpak om gebruik van data in bedrijven te organiseren
Met de toenemende hoeveelheid data en analysetechnieken worden organisaties voor nieuwe uitdagingen gesteld. Door slim gebruik van data...
Consultancy firm The Next Organization introduces an innovative research program to London-based companies
Combining the latest academic knowledge in marketing with expertise from practitioners in order to develop new knowledge in key marketing...
Promise management marketing: every employee a part-time marketer
In today’s society, business contexts rapidly change in every possible sense. Customer needs change and technologies evolve, which demands...
Knowledge session on new segmentation methodology
Recently, we hosted another knowledge session with our colleagues at our office in Bussum. This time, Ilse Marsman and Mark Hakhof...
Certainty in Uncertain Times: The Human Aspect of Organisational Change
Due to rapidly and constantly changing environment, change management has become booming. Organisations must constantly adapt to customer...
Developing long-term innovation with internal startup management
As companies grow, they lean on standardisation and automatisation to keep control of their business. The challenge then is to remain...
Value Proposition Research Program – Kick-off
The Value Proposition Research Program (VPRP) has officially started! Thales, Riwal and CED form the first group participating in this...
How to protect your (and your company’s) data in an increasingly connected world
Data and account security are among the most overlooked potential risks in personal and company environments. While security in these...
The future of the consumer-organisation power paradigm
Consumers nowadays are more demanding than ever. They are getting smarter, less patient and better informed, something which can be...
Happiness makes the world go round: A view on why Bhutanian principles could increase company performance
“Money makes the world go round”, a well-known expression that, since the financial crisis, has suffered a very negative overtone. Even...
Recente artikelen
Samenwerking met Embrace Villageokt 28, 2024
Network Business Model Canvasjul 26, 2024
De Marketing & Sales gameaug 8, 2023
TNXTO’s benadering van een duurzame organisatiefeb 14, 2023
Het overbruggen van sociale en economische duurzaamheidfeb 24, 2023