The Next Organization is celebrating its 10th birthday! A true milestone that we are very proud to have achieved. To celebrate 10 years of...
NPS far from future-proof: VALEX as the new customer experience measurement tool for the coming decades
Today’s business is about facilitating customers with value and memorable experiences. In order to do so, organisations demand for tools...
From Business Intelligence to a data-driven way of working; what is it and where to start?
The Business Intelligence (BI) industry is already around for a while but has transformed rapidly in the past years caused by one factor:...
TNXTO goes Toronto: An Outlook on FinTech and A.I.
Recently, our colleague Martin Schuit went to the city of Toronto, Canada, on a Study Tour for his Executive MBA program at Rotterdam...
How ethnography helps to flourish your business
Nowadays, organisations experience rapid environmental changes and harsh competition. To stay competitive, most organisations use...
How cooperation within dealer networks creates tailor-fit service-experiences for customers
In markets where manufacturers use dealers to sell their products, it is important for the manufacturer to strive for a good relationship...
How to benefit from university-business collaborations
The way that Audi works together with several universities is the perfect example of how university-business collaborations could not only...
Creating a tailor-fit service package
In markets where manufactures use dealers to sell their products, it is important for the manufacturer to strive for a good relationship...
Consultancy firm The Next Organization introduces an innovative research program to London-based companies
Combining the latest academic knowledge in marketing with expertise from practitioners in order to develop new knowledge in key marketing...
A deep-dive is necessary to find colourful coral: why qualitative research matters for organisations
In today’s business contexts where technology develops rapidly, organisations mainly focus on obtaining quantitative data. Take the...