Visible too late, tested too late
Many organisations design their digital solutions from what they want to show, not from what the user comes to do. Those two diverge further than expected, and that usually only shows after delivery. People then drop off, while the choices are already fixed in the build. Changing things is expensive by then, so fixes stay small. This produces something that is technically correct, but that in practice does not quite fit how people use it.
Designing from use
We make the idea visible as quickly as possible, in a visualisation, a prototype or a minimum viable product. We put that in front of the people who will work with it, so you are guided by their reaction and not by assumptions. How far we go after that depends on your question. Sometimes it stays at a tested concept, sometimes we build a full application such as a new website or an integrated learning environment. In both cases we design from the task the user wants to complete, and we hold on to the strategy behind it all the way into the screen. Where relevant we use a Pressure Cooker for this, to move from idea to tangible design in a short time.
Knowing for sure it works for your users
The result is a solution you have already seen and tested before it is finished. That can be a validated concept, or a working website or learning environment you put to use straight away. Because you tested early, you know why every choice is in there and what it delivers. Surprises come up at the moment when adjusting is still cheap. So nothing is left to chance at launch.