Visible too late, tested too late
Many organisations design their digital solutions from what they want to show, not from what the user comes to do. Those two diverge further than expected, and that usually only shows after delivery. People then drop off, while the choices are already fixed in the build. Changing things is expensive by then, so it stays at small corrections. This produces something that is technically correct, but that in practice does not connect optimally to the user.
Designing from use
We make the idea visible as quickly as possible, in a visualisation, a prototype or a working minimum product. We put that in front of the people who will work with it, so you steer on their reaction and not on assumptions. How far we go after that depends on your question. Sometimes it stays at a tested concept, sometimes we build a full application such as a new website or an integrated learning environment. In both cases we design from the task the user wants to complete, and we hold on to the strategy behind it all the way into the screen. Where relevant we use a Pressure Cooker for this, to move from idea to tangible design in a short time.
Knowing for sure that it connects
The result is a solution you have already seen and tested before it is finished. That can be a validated concept, or a working website or learning environment you put to use straight away. Because you tested early, you know why every choice is in there and what it delivers. Surprises come up at the moment when adjusting is still cheap. So at the end there is not something you have to wait and see about.