Co-creation in practice: inspirational examples
Practical, cross-sector examples of how organisations such as DHL, LEGO and IKEA involve their customers in improving and developing products and services.
Publications
Knowledge that takes you further
Publications on strategy, technology and transformation, for anyone who wants to look beyond their own practice.
Featured
The impact of technology on consumer behaviour
Technology changes how consumers shop and what they expect. Four ways to use it, with examples from Spotify, Zalando, Albert Heijn and Coolblue.
From AI ambition to concrete value
Why many AI initiatives stall in pilots or one-off experiments, and the four building blocks that turn AI into structural value for the organisation.
Articles
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From AI ambition to concrete value
Why many AI initiatives stall in pilots or one-off experiments, and the four building blocks that turn AI into structural value for the organisation.
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Become inclusive and improve the world
An inclusive strategy helps organisations use resources more efficiently and reach more stakeholders. This article explains the social layer's elements.
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Service please! ‘As a service’ business models
What are As A Service business models, like platform or cloud as a service? Differences, examples, advantages, challenges and tips for your organisation.
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Offering customer value through marketing
Modern marketing creates customer value through engagement, experience and exchange. Examples for each area and the advantages for the organisation.
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How to design a future proof (post-COVID-19) business model
A future proof business model keeps creating, delivering and capturing value. Learn how to design one that withstands developments in a changing context.
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Creating a motivational workplace; a three-level guideline to hybrid working
A hybrid workplace keeps employees motivated at the office and at home. Guidance on three levels for the organisation, the manager and the employee.
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Mastering constant change; implementing learning in everyday business
Continuous learning is the most important long-term investment in times of constant change. Four steps to put the continuous learning cycle to work.
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The innovative revenue model of the day after tomorrow
An innovative revenue model translates the value proposition into money. Three steps and four cases show how to keep it in line with a changing market.
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The impact of technology on consumer behaviour
Technology changes how consumers shop and what they expect. Four ways to use it, with examples from Spotify, Zalando, Albert Heijn and Coolblue.
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Interview with prof. Petra de Weerd-Nederhof
Petra de Weerd-Nederhof (University of Twente) on her collaboration with The Next Organization and how academia and practice complement each other.
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How the Marketing & Sales Game can help you forward
A case-based game that brings marketing and sales theory into practice. Read how the game is set up, what it covers and which forms TNXTO offers.
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What it takes to be fully customer centric: combining an outward with an inward focus
Customer centricity needs more than dialogue with customers. It needs a culture that supports it. Five essentials for an outward and inward focus.
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Why stories change behaviour
Most transformations fail and resistance is common. Storytelling creates connection, purpose and meaningfulness, as an example from the World Bank shows.
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Taking a leadership role in digital ethics: the why, how and what
Digital ethics is a company-wide topic. Why organisations should take a leadership role, how to form an ethical framework and what to keep in mind.
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Ikigai – the new promising attempt to integrate professional and personal purpose for organisational success
Ikigai helps people find their purpose in work and life, and gives leaders a way to connect personal motivation with the purpose of the organisation.
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How ethnography helps to flourish your business
Organisations that trust technology alone risk myopia. How ethnography shows what customers actually experience, and what makes good ethnography.
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Co-creation in practice: inspirational examples
Practical, cross-sector examples of how organisations such as DHL, LEGO and IKEA involve their customers in improving and developing products and services.
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How to benefit from university-business collaborations
Companies and universities work from different logics. Examples from Audi, Bombardier, FrieslandCampina and Nuon show how a mutual goal makes it work.
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Promise management marketing: every employee a part-time marketer
Marketing is more than a department. Read why every employee is a part-time marketer and why top management must make promise management a priority.
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Certainty in uncertain times: the human aspect of organisational change
Uncertainty during organisational change lowers engagement and productivity. Three ways managers can give employees a sense of control again.
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Developing long-term innovation with internal startup management
Large companies can sustain innovation with startups built from their own assets. Read why it fits, what a startup needs and which pitfalls to avoid.
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Happiness makes the world go round: A view on why Bhutanian principles could increase company performance
Companies that manage on financial numbers alone miss the end goal. Bhutan's Gross National Happiness offers metrics to add to the financial numbers.
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A deep-dive is necessary to find colourful coral: why qualitative research matters for organisations
This article states the importance for organisations to involve qualitative research into their daily business practices and help them how to do this.
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Organise the shopping street as a company
Medium-sized city centres lose vividness as shops close. Read why a shopping area should organise as one company and which four activities make that work.
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Go agile! Recommendations to implement agile methods and tips to overcome barriers
Agile helps organisations respond faster to change. Five questions to test the fit, recommendations to get started and tips to overcome barriers.
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The paradox of value experience and value creation: both a pitfall and opportunity for organisations
When everything goes right, customers stop noticing your offering. Why that is a pitfall for organisations, and how artificial breakdowns can help.
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Create the ultimate shopping experience
Online and offline shopping are merging. Learn how three shopper states of mind and an integrated store design create one seamless customer journey.
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Future of customer interaction
Trend watching misses disruptions that come from combined trends. Four guidelines from The Future of Customer Interaction help to look further ahead.
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Value in the experience: the next source for compelling value propositions
Perceptions show only the tip of the iceberg. Why value in the experience, reflective and unreflective, leads to stronger value propositions.
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Blockchain; what managers should know to be ready for tomorrow
Blockchain could change the way we trade. What it is, where it is already in use and what managers should do to be ready for what comes next.
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How to choose a growth strategy
One growth model does not fit all. Which model helps best depends on a company’s starting point, from finding growth to realising or managing it.
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Platform thinking
A platform is a new business model that sustains interactions. The three pillars magnet, toolbox and matchmaker, and how to pick the right configuration.
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