Identity
We build identity layer by layer, from purpose to vision, mission, ambition and core values. This creates the compass from which every strategic choice is made.
Read more about Identity
Expertise
Strategy consulting for complex challenges
We help organisations choose where they want to go and make sure that choice takes hold. Strategy sits at the core; around it we work across eight areas of expertise. Choose an area below to see what we work on.
Expertise
Eight expertises around one strategy
Choose an expertise to see the themes we work on.
Themes
Strategy
Themes
Market and customer
Insight
We bring market, client and internal data together to make patterns and opportunities visible, so you can see where and how you can have the greatest impact.
Read more about InsightThemes
Proposition and value
Value Proposition
We develop propositions that genuinely respond to the needs and expectations of clients, making the offering as relevant, distinctive and convincing as it can be.
Read more about Value Proposition
Target groups
We define and prioritise the target groups where you can win, based on needs, behaviour and potential. That makes clear where to focus and where not to.
Product
We shape your product and portfolio around what customers value. That makes clear what to develop, what to keep and what to stop.
Go-to-market
We design how your offering reaches the market: channels, sales approach and launch. That turns a strong proposition into customers.
Sustainable business model
A scan shows how your organisation is doing on social, environmental and economic sustainability. That is the starting point for optimising your business model.
Themes
Go-to-market and brand
Customer journey
We map the journey your customers go through, from first contact to loyalty, and find where it can be better. That shows where the biggest gains are.
Jobs to be done
We uncover which jobs your customers want done and what holds them back. That is the basis for propositions that really fit.
Brand strategy
We define what your brand stands for and how it shows up, so story, positioning and behaviour reinforce each other.
Themes
Business model and finance
Business Model
We innovate and optimise business models so they match tomorrow’s opportunities, laying a scalable foundation for creating value for clients, the organisation and partners.
Read more about Business Model
Financial structuring
We structure the financing of your plans: capital structure, funding sources and the instruments that fit your growth.
Business case
We calculate what a choice costs and delivers, so decisions rest on numbers and not only on gut feeling.
Investment case
We build the investment case for the board and for investors: return, risk and the conditions under which it works.
Themes
Organisation, structure and people
Organisational structure
We design the structure that fits your strategy: entities, roles, decision rights and reporting lines.
Processes
We design and streamline the core processes that deliver your strategy day to day, each with clear ownership.
Leadership
We strengthen leadership and culture, so the people who have to carry the change actually carry it.
Themes
Partners and networks
NBMC
We work out how partners, alliances and networks create value together with you, and who does what.
Themes
Technology and data
Artificial Intelligence
We strengthen the digital foundation and automation, and design the AI layer so that it connects to and builds on them. The result is room for AI solutions that add concrete value and efficiency.
Read more about Artificial Intelligence
Systems, IT and Architecture
We design and deliver a coherent IT and systems landscape that fits the strategy, processes and ambitions, turning technology into a foundation that genuinely supports the business.
Read more about Systems, IT and Architecture
Digital Design
We develop digital experiences that connect brand, functionality and ease of use, producing websites and services that make complex possibilities simple.
Read more about Digital Design
Market and Business Intelligence
We connect data from different sources and show patterns and performance clearly, so information turns into concrete action and measurable impact.
Read more about Market and Business IntelligenceThemes
Roadmap
Operationalisation
We translate strategy into tactical setup and day-to-day operations. This shows what it demands of processes, technology, people and governance.
Read more about Operationalisation Transformation Management
We combine change management with clear goals, measurable progress and ownership. This keeps the change, and its intended impact, firmly under control.
Read more about Transformation Management
Roadmap
We translate ambitions into a clear route with concrete phases and milestones, creating focus on the right priorities at a pace that suits the organisation.
Read more about RoadmapEvery organisation has a next step. We help you take it.
We would like to hear what is happening in your organisation. In a no-obligation introductory meeting, we get to know each other and learn more about your situation.