An opportunity without concrete steps
Many organisations see an opportunity, but find it hard to translate it into concrete action. Objectives stay abstract and are not translated into measurable critical success factors and KPIs. As a result it is not clear who is responsible for what, when something has to be finished, and which resources are needed for it. Isolated actions are taken without contributing to a larger whole. The result is an opportunity that is attractive on paper, but is left untouched in practice.