Retrospective Strategic Marketing Consultancy Day 2019

Last week we organised our Strategic Marketing Consultancy Day 2019 in cooperation with Qompas and welcomed sixteen students and young professionals. We gave the participants an impression of the consultancy profession and during this inhouseday they got a look behind the scenes of The Next Organization.

After an extensive introduction to our company and an explanation of some of our customer projects, the participants were divided into four teams and set to work on the renewed Marketing and Sales game.

Marketing and Sales game
Our Marketing and Sales game is a gamification game based on a real-life customer case. The aim of the game is to achieve the highest possible Life Time Value from the selected target group. The game is built up in three rounds; the participants were first asked to think about Customer Targeting, then to think about the Customer Journey and finally to determine a Market Approach. At the end of the afternoon, the teams were challenged in the water tower to pitch their own strategy to the Dragon's Den.

Four teams, one winner and a drink
This year, the teams once again managed to surprise us with creative ideas, good strategies and inspiring pitches. But in the end, only one team could be the winner and that was team 4!

We ended the day with drinks. This gave the participants the opportunity to get to know all the consultants extensively and to hear in personal conversations what it is like to work at The Next Organization.

We look back on a successful day and who knows, we may be able to introduce new colleagues soon.

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