The Marketing & Sales game: an effective tool for both professionals and students to become familiar with theoretical marketing and sales concepts and applying them together.

Using gamification, The Next Organisation bundles several modules in a Marketing & Sales Game developed in-house. The modules include 'Customer Segments and Needs', the 'Customer Journey' and the 'Market Approach'.

This game is an effective tool for both professionals and students to become familiar with marketing and sales-related concepts. Participants learn 'on-the-job' by putting concepts directly into practice. In doing so, they form an understanding of how to use different elements to develop and operationalise a successful strategy.

The game can be used with both standard cases and a customised organisation-specific case. With customised cases, participants engage with the organisation's own strategy and organisation-specific challenges.

Tip: you can also present the M&S game, with your own organisation case, to MBA students to arrive at new insights and interest future colleagues in your organisation!

Want to read more about the game? Check out here.