The Marketing and Sales Game combining theory and practice
The Marketing & Sales Game
The Next Organisation's Marketing & Sales Game (M&S Game) is an innovative serious game which brings together theory and practice in an interactive way. Designed for both professionals and students, this game allows participants to deepen their knowledge of marketing and sales concepts through realistic, hands-on tasks. By working together in multidisciplinary teams, participants not only develop strategic insights, but also essential soft skills such as collaboration and communication. The game is modular and can be adapted to specific (organisational) cases, making it an effective tool for both educational purposes and solving organisation-specific challenges
Interactive learning
The M&S Game is an innovative and effective tool for both practitioners and students to become more familiar with marketing and sales-related concepts. Moreover, participants learn 'on-the-job' as they apply the concepts directly. This gives them a good impression of how to use different elements to develop a successful strategy.
Collaborate
The game is also about collaboration. Cooperation with colleagues, but also with people from different fields and backgrounds. Therefore, the game challenges participants to develop soft skills, such as teamwork. Each participant fulfils a specific role in a team and thus contributes to the end result.
Decide
In the M&S Game, participants continuously make choices that directly affect their virtual organisation. This stimulates strategic thinking and shows how marketing and sales decisions influence each other. Thus, participants not only learn what they decide, but most importantly why - and what the impact is on the bigger picture
The Game
The M&S Game is based on gamification. The game encourages collaboration, enables modularity and is fun for participants to play. Thus, participants have a safe learning environment that allows them to make mistakes. Although gamification is used for the game, it is entirely based on real-life cases that create a real and unique experience
Ready to use
Based on a fictional business case, with predefined content that can be played immediately. This way, the M&S game can start right away, useful for when you want to gain new insights and strategies right away.
Tailor-made
Configure an actual business case, with customised content tailored to your business situation. Ideal for exploring the ideas at play within your company. Of course, we will help you configure the perfect game.
Course of play
The game consists of several modules that are run through the game one by one according to a cycle. Each round consists of the following three parts.
Theory
In particular, the game is about targeting dialogue with other team members to apply and deepen the topics/concepts in the case.
Reply
To answer the question, the teams discuss their ideas internally. After this, they formulate them by submitting their answers in the M&S Game.
Review
Based on the assessment, the score for each team is calculated. The team with the highest score wins!
Topics
CUSTOMER TARGETING
This marketing term refers to targeting your ads to specific audiences. The ultimate goal is to get as much return as possible from the advertising campaign in the form of paying customers.
CUSTOMER JOURNEY
The customer journey is a visual representation of the customer journey in which you record all the contact moments your potential customer has with your organisation. This process starts with the orientation of your customer until after the purchase of a product or service.
MARKET APPROACH
The market approach is a method of determining the value of an asset based on the selling price of comparable assets.
