Martin Schuit started five years ago as a graduate student at The Next Organisation. In the past period, he has grown into a...
Case interview: How the focus on client value stimulates growth for Hella Benelux
In this case interview, a promising approach is presented for all companies that are heavily involved in discussions with their clients...
Co-creation in practice: inspirational examples
Since the early '90s it is known that organisations can achieve competitive advantage when engaging their customers in improving their...
Knowledge session on disruptive business models
We had another knowledge session at our office. The theme of the session was Disruptive Business Models, and was hosted by our colleagues...
Ghana Business Star Growth Program - Challenge Session 2
Recently, the participants of the Ghana Business Star Growth Program came together for the second Challenge Session. Prior to the...
Review of Strategic Marketing Consultancy Day 2018
Last week, in collaboration with Qompas, we organised our Strategic Marketing Consultancy Day 2018 and welcomed twenty students...
Customer Journey training at De Kleine Consultant Utrecht
Recently, Ilse Marsman, Carlijn Camps and Mark Hakhof gave a training on the Customer Journey at a number of the...
The Next Organisation founders look back and ahead
Steije Renes and Elrik Paap founded The Next Organization together in 2010. They were recently interviewed by Consultancy.nl. The two founders...
How to benefit from university-business collaborations
The way that Audi works together with several universities is the perfect example of how university-business collaborations could not only...
Creating a tailor-fit service package
In markets where manufacturers use dealers to sell their products, it is important for the manufacturer to strive for a good relationship...