Consumers nowadays are more demanding than ever. They are getting smarter, less patient and better informed, something which can be...
The future of the consumer-organisation power paradigm
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Happiness makes the world go round: A view on why Bhutanian principles could increase company performance
"Money makes the world go round", a well-known expression that, since the financial crisis, has suffered a very negative overtone. Even...
Organise the shopping street as a company
Medium-sized cities nowadays are facing an increasing problem: a declining vividness of the city centre. More and more stores are closing...
Go Agile! Recommendations to implement agile methods and tips to overcome barriers
It's all about innovationOver the past 2 decades, the agile methodology has transformed software development by helping organisations to...
Future Of Customer Interaction
For commercial organisations, the importance of trend watching is obvious. In order to remain competitive, organisations need to be aware of the...
Create The Ultimate Shopping Experience
The line between on- and offline shopping is blurring, resulting in an integrated shopping experience. After the rise of online shopping,...
How To Choose A Growth Strategy
Marketers are always looking for ways to help their company grow, but are not always sure how to do this. There are many growth models...
Platform thinking
In the shift from physical to virtual demand of products many retailers miss the train. Not because they don't try to go virtual, but due to...
Big Data Spurring The Future Of Healthcare
Nowadays, healthcare in general, is always one step behind; treatment of patients starts after the diagnosis. In many occasions, this is...
Making A Difference With Change Management
The ever and faster-changing marketplace demands organisations to be more agile, add value to customers and beat the competition while...
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