News, articles, interviews
A deep-dive is necessary to find colourful coral: why qualitative research matters for organisations
In today's business contexts where technology develops rapidly, organisations mainly focus on obtaining quantitative data. Take the...
Organise the shopping street as a company
Medium-sized cities nowadays are facing an increasing problem: a declining vividness of the city centre. More and more stores are closing...
Go Agile! Recommendations to implement agile methods and tips to overcome barriers
It's all about innovationOver the past 2 decades, the agile methodology has transformed software development by helping organisations to...
The Paradox of Value Experience and Value Creation: Both a Pitfall and Opportunity for Organisations
It is crucially important for organisations to understand their customers in order to form strong value propositions. These value...
How Smart Cities Improve Your Life
Currently, residents of mostly larger, innovative cities are privileged to encounter smart city applications. Soon enough, however, smart...
Future Of Customer Interaction
For commercial organisations, the importance of trend watching is obvious. In order to remain competitive, organisations need to be aware of the...
Create The Ultimate Shopping Experience
The line between on- and offline shopping is blurring, resulting in an integrated shopping experience. After the rise of online shopping,...
Value In The Experience: The Next Source For Compelling Value Proposals
Customer value is seen as the major source of competitive advantage. Organisations constantly explore to create an enhanced understanding...
How Organisations Can Unlock The Value Of Their Data
Many organisations have a lot of a data present but lack the internal structure to actually perform the necessary data structuring and...
How To Choose A Growth Strategy
Marketers are always looking for ways to help their company grow, but are not always sure how to do this. There are many growth models...
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