Organisations massively adopt customer journey thinking in understanding and serving their customers better. This way of thinking is...
Reality check: is a customer's buying journey as linear as we think?
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What it takes to be fully customer centric: combining an outward with an inward focus
Nowadays, customer centricity is a fashionable topic. It is essential that organisations are sensible towards their customers through...
Why stories change behaviour
According to McKinsey's research 70% of all transformation efforts fail [1]. Leading a transformation is not easy. Change managers usually...
Taking a leadership role in digital ethics: the why, how and what
Imagine a vending machine blocking you from buying a snack because your health insurer has identified you and knows it will increase risk...
Ikigai - the new promising attempt to integrate professional and personal purpose for organisational success
Many leaders, academics or just any person that is interested in the success of organisations have seen at least one model that...
How ethnography helps to flourish your business
Nowadays, organisations experience rapid environmental changes and harsh competition. To stay competitive, most organisations use...
How cooperation within dealer networks creates tailor-fit service-experiences for customers
In markets where manufacturers use dealers to sell their products, it is important for the manufacturer to strive for a good relationship...
Associate Consultant Martin Schuit in conversation with Consultancy.nl about (working at) The Next Organization
Martin Schuit started five years ago as a graduate student at The Next Organisation. In the past period, he has grown into a...
Review of Strategic Marketing Consultancy Day 2018
Last week, in collaboration with Qompas, we organised our Strategic Marketing Consultancy Day 2018 and welcomed twenty students...
How to benefit from university-business collaborations
The way that Audi works together with several universities is the perfect example of how university-business collaborations could not only...
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