We have been working with the Next Organisation for over four years now. Every year they come to Aston Business School to facilitate the marketing & sales game as part of our Professional Selling and Sales Management module. The game is really the highlight of the module. The feedback we have received from our students is that it is fun, educational and 'real'. Participants especially enjoy working in teams and discussing and proposing case solutions. They really engage with the game and say they learn something new during each round they play.'
Ms Wendy Tabrizi
Head of the Marketing and Strategy Department (Academy) at Aston Business School
Dr Rushana Khusainova
Marketing teacher at Aston Business School