Knowledge and experience based on national and international customer relationships in various industries

We have been working with the Next Organisation for over four years now. Every year they come to Aston Business School to facilitate the marketing & sales game as part of our Professional Selling and Sales Management module. The game is really the highlight of the module. The feedback we have received from our students is that it is fun, educational and 'real'. Participants especially enjoy working in teams and discussing and proposing case solutions. They really engage with the game and say they learn something new during each round they play.'  

Ms Wendy Tabrizi
Head of the Marketing and Strategy Department (Academy) at Aston Business School
Dr Rushana Khusainova
Marketing teacher at Aston Business School

It is great to see how #gamification encourages and motivates participants to think creatively, critically, analytically and out-of-the-box on topics such as market analysis, country selection, marketing strategies, customer journey and sales channels. The participants find the simulation game a useful tool that makes the content of international #marketing and #sales interesting. The evaluation shows that they even put the two words #theory and #pleasure in the same sentence. Try matching that!

Many thanks to The Next Organisation for their great work in introducing new modules that added an international aspect to the game and for the valuable comments they made to the participants on their final strategic pitch.

Selma Kadic-Maglajlic
Associate Professor of Marketing - Copenhagen Business school

 

 

'To me, the Next Organization stands for highly-driven business professionals. Intelligent. Innovative. Bold. Creating more possibilities. Breathing ‘growth'.

Together and with the support of TNXTO we have made great strides in extremely complex issues such as part-time education and positioning.'

 

Hans Brouwer
Head of Marketing & Communications
HAN University of Applied Sciences

 

 

Riwal worked with The Next Organization and one of our international key accounts. We participated in the Value Proposition Research Programme to gain a deeper understanding of the customer journey, customer needs and opportunities for Riwal's value proposition. TNXTO's approach was very professional and proactive. As a result, we were able to expand the business in several European countries.

 

Kris Desmedt
Group Manager Marketing & Communications
Riwal

 

 

'Working with TNXTO brought great value. The team was committed to fully understanding the intricacies of our industry.

They were great listeners and they worked relentlessly to find solutions to our core business challenges, as well as to the individual challenges of our local markets.'

 

Sylvia Andre
Group Marketing and Communications Director
MCI Group