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The Next Outlook - Trend Report 2019

…Transparent ownership for everyone. The team of The Next Organization formulated 13 trends and developments in the behaviour of consumers and organizations that are the most relevant to companies and…

Taking a leadership role in digital ethics: the why, how and what

…protection law. Brussels: European Union. Revill, G., & Goodman, D. (May 2017). Privacy: the competitive advantage (A TDL Working Group Publication- Version 1.0). Retrieved from https://trustindigitallife.eu/wp-content/uploads/Privacy-The-Competitive-Advantage.pdf World Economic Forum. (September…

The Next Quarterly annual overview 2018

…Organization and Martin Schuit shared his experiences with working for The Next Organization. Top 5 best read articles in 2018 Position Article Author 1. Happiness makes the world go around:…

How ethnography helps to flourish your business

Nowadays, organisations experience rapid environmental changes and harsh competition. To stay competitive, most organisations use technologies and artificial intelligence to gain customer insights and steer on KPIs. This may cause…

Co-creation in practice: inspirational examples

…‘co-create’ with organisations. The term co-creation comes in many forms. For example: co-production, co-designing, co-creation of value. Therefore, the concept of co-creation becomes ambiguous and hazy and as a result…

Knowledge session on disruptive business models

…whereby a smaller company with fewer resources is able to successfully challenge established incumbent businesses” (Christensen, 2015). He disagrees with this interpretation and formed a theory based on his research.

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