Concept development Hybrid Sports Master (HSM)
The Hybrid Sports Master Organization was created as a joint initiative by the International ESports Federation, The Next Organization, and Interactive M.
Strategy & technologyΒ Β
The situationΒ
The e-sports industry is developing tremendously, and many young players have discovered the world of e-sports. Research shows - contrary to the current reputation of gaming - that gaming can stimulate the development of mental skills. However, a balance is crucial to stay healthy. It has also been proven that skills learned in online sports can be used in physical sports and vice versa to improve performance.Β Β
This thought has led to the development of the concept of HSM and the underlying platform that is going to contribute to a changing e-sports world. With the help of this application, younger e-sports players will be encouraged to play more physical sports. Hybrid Sports Master supports young people in finding the balance between e-sports and physical sports and guides them in developing these skills. The combination of e-sports and physical sports stimulates young people to develop into a hybrid sports master.Β Β
The solutionΒ
The solution is Hyrbid Sports Master which enables young people to earn coins by physically playing sports and to spend these coins on e-sports games. The application has a dashboard where athletes can plan and view activities, and purchase products. In realizing its mission, the HSM organization is having national e-sports partner with physical sports federations.Β Β
Β
The Next Organization develops the application and takes care of hooking up new partners for the (inter)national rollout of the concept. The application is developed in-house in cooperation with strategists, marketers, economists, and IT specialists.Β
Results
- The concept supports talent and creates a world where e-sports athletes can compete on the same level as traditional athletesΒ Β
- Incentive for young gamers to play sports and get a healthy lifestyleΒ
- Strengthening the social responsibility and reputation of the entire e-sports and gaming industryΒ
- The development of a platform that connects physical sports with e-sportsΒ
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