Marketing binnen organisaties – interview met Peter Leeflang

De essentie van marketing binnen organisaties, veranderingen binnen dit vak en consumentengedrag en tips voor huidige marketeers om hun bedrijf naar een hoger niveau te tillen. Dit en meer bespreken Elrik Paap en Steije Renes met professor Peter Leeflang in een...

TNXTOutlook 2021 – The future of businesses and institutions

2021: a year that will be in the theme of Radical transformation. Whether we think about the future of the environment and nature, businesses and institutions, or businesses and institutions, each one is pushed drastically think about how they should transform to...

How to design a future proof (post-COVID-19) business model

We (The Next Organization) had the opportunity to speak at the European Association Summit (EAS) on April 22nd, 2021 about 'How to design a future proof (post-covid) business model'. A future proof business model is a business model that continuously creates, delivers...