Yasin Sahhar

Consultant & PhD Onderzoeker

Yasin specialises in Strategic Marketing Management; in particular in customer value, value experience, and the strategic positioning, design and optimisation of value co-creation processes. With his critical qualitative and interpretative approach, he is involved in various consultancy projects.

In addition, Yasin is a PhD researcher (in collaboration with the University of Twente). Within the new and revolutionary Marketing perspective; the “Service Logic”, he investigates how organisations can positively influence the value experience of customers in co-creation processes throughout the Customer Journey.