In the second part of this interview with TNXTO Academic Board members Mirella Kleijnen and Ad de Jong, Steije Renes and Martin Schuit discuss the developments and expectations for customer experience. We talk about what good examples of customer experience are and how organisations already anticipate the coming trends. How organisations deal with customer experience within networks and platforms will also be discussed.
In the field of marketing and sales, there are many changes and shifts going on. We discuss this in the third part of the interview with TNXTO Academic Board members Mirella Kleijnen and Ad de Jong. Steije Renes and Martin Schuit ask what the main differences are with traditional marketing and sales, how it works in the new context of networks and platforms, but also good examples of organisations that are already responding.