TNXTO Academic Board Interview

by Max Beunk | Jan 12, 2022 | No category, Interviews

As an organisational consulting firm, knowledge is extremely important to us. In order to continually develop and challenge, we have set up the Academic Board. Our board now includes Mirella Kleijnen and Ad de Jong. With this board we regularly discuss developments in our field. In addition to knowledge expertise, the Academic Board provides valuable input on consultancy assignments. 

 

Steije Renes and Martin Schuit talked to Mirella and Ad about their respective areas of expertise; customer experience and marketing and sales. 

 

More and more business is taking place in networks and on platforms, and this means that traditional topics are being viewed in a new light. Think about Customer Experience and Marketing & Sales. Both fields have been around for years, but have to adapt to new contexts every time. In the first part of this interview, we ask Mirella and Ad how the context of organisations is changing because of this. What do we see in consumer behaviour? How does that translate into B2B and B2C environments? But we also ask whether the networks and platforms will continue, or if this is just a short trend.

Watch the first part of the interview here.

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