Together with our academic partners, we deepen and broaden our knowledge and apply it in practice
Partners with whom
we closely work with.
We developed the Marketing & Sales game that allows participants to experience the practical application of marketing and sales theory in an interactive environment. Together with Eindhoven University of Technology and the China Europe International Business School, we carry out international research into the differences in the buying process in the telecom sector of people at the top and bottom of the social pyramid. In addition, we share our experiences for the benefit of academic knowledge development by giving lectures, providing graduation positions and facilitating the Marketing & Sales game as part of the academic curriculum.