Medium-sized cities nowadays are facing an increasing problem: a declining vividness of the city centre. More and more stores are closing...
The Paradox of Value Experience and Value Creation: Both a Pitfall and Opportunity for Organisations
It is crucially important for organisations to understand their customers in order to form strong value propositions. These value...
Value In The Experience: The Next Source For Compelling Value Proposals
Customer value is seen as the major source of competitive advantage. Organisations constantly explore to create an enhanced understanding...
Radically Reassessing The Value Of Offerings
Business contexts and customer needs are constantly changing. In order stay competitive and successful, it is a must for companies to...