Today's marketing is mainly about makings choices. One of the reasons for this is the rise of digital marketing, which not only increases...
Marketing within organisations - interview with Peter Leeflang
The essence of marketing within organisations, changes within this profession and consumer behaviour, and tips for today's marketers to improve their...
TNXTOutlook 2021 - The future of businesses and institutions
2021: a year that will be in the theme of Radical transformation. Whether we think about the future of the environment and nature,...
How to design a future proof (post-COVID-19) business model
We (The Next Organization) had the opportunity to speak at the European Association Summit (EAS) on April 22nd, 2021 about 'How to design...
Creating a motivational workplace; a three-level guideline to hybrid working
From the office to home to hybrid workingWith the emergence of COVID-19 last year, offices worldwide had to close their doors. To ensure...
Future Talks special: How COVID-19 changes consumer behaviour and marketing decision making
Last Friday saw the first edition of the Future Talks special series. The guest speaker was none other than prof....
A strong corporate story as a first step towards a future-proof Sherpa work and day care centre
At the end of last year, during our Charity Day, we helped Sherpa by formulating an answer to two management issues where...
Digital Customer Journey training for The Little Consultant Leiden
We have been dealing with the impact of COVID-19 for a year now. Like many of us, we work mainly from home and communicate...
Back to the new normal
Does one expect the new normal to look the same, slightly different or completely different? When one expects change, what...
Mastering constant change; implementing learning in everyday business
How to incorporate continuous learning in daily operations Change as the only constant in business The time in which we find ourselves is...