It is crucially important for organisations to understand their customers in order to form strong value propositions. These value...
The Paradox of Value Experience and Value Creation: Both a Pitfall and Opportunity for Organisations
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How Smart Cities Improve Your Life
Currently, residents of mostly larger, innovative cities are privileged to encounter smart city applications. Soon enough, however, smart...
Future Of Customer Interaction
For commercial organisations, the importance of trend watching is obvious. In order to remain competitive, organisations need to be aware of the...
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The line between on- and offline shopping is blurring, resulting in an integrated shopping experience. After the rise of online shopping,...
Value In The Experience: The Next Source For Compelling Value Proposals
Customer value is seen as the major source of competitive advantage. Organisations constantly explore to create an enhanced understanding...
How Organisations Can Unlock The Value Of Their Data
Many organisations have a lot of a data present but lack the internal structure to actually perform the necessary data structuring and...
How To Choose A Growth Strategy
Marketers are always looking for ways to help their company grow, but are not always sure how to do this. There are many growth models...
Radically Reassessing The Value Of Offerings
Business contexts and customer needs are constantly changing. In order stay competitive and successful, it is a must for companies to...
An Employers' Guide To The Millennials' Heart
The 'Millennial' generation, consisting of people born between 1980 and 2000, is (growing to be) the biggest contributor of the labour...
Blockchain; What Managers Should Know To Be Ready For Tomorrow
Blockchain technology is hailed as the next big thing. Some say that the impact of this new technology on our daily lives is akin to the...
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