Carlijn obtained her MSc in International Business with a specialisation in Strategic Marketing at Maastricht University. During her bachelor, she studied a semester at the Carlos III University in Madrid. After graduating, she travelled solo through Southeast Asia for six months. She gained experience in the fast-moving consumer goods industry at GUHL Ikebana Cosmetics. Here she carried out various market analyses and focused on digital marketing, communication and customer contact. Her analytical skills and eye for detail sharpen the issues within her areas of interest positioning and proposition development.