The dynamic nature, complexity and unpredictability that characterises innovation drew Camille to dedicate an internship and Master to business model innovation. She has a special interest in creating business opportunities based on societal trends. For example, the shift towards ‘payment for performance’ and the use of data to individualise the customer experience. Camille is dedicated to helping clients who feel challenged by their changing environments. She combines her ability to link different people, insights and knowledge with customers’ specific insights to form innovative business solutions.