Nowadays, organisations experience rapid environmental changes and harsh competition. To stay competitive, most organisations use...
How ethnography helps to flourish your business
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Steije Renes en Elrik Paap richtten in 2010 samen The Next Organization op. Zij werden recent door Consultancy.nl geïnterviewd. De twee...
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The way that Audi works together with several universities is the perfect example of how university-business collaborations could not only...
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In markets where manufactures use dealers to sell their products, it is important for the manufacturer to strive for a good relationship...
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Met de toenemende hoeveelheid data en analysetechnieken worden organisaties voor nieuwe uitdagingen gesteld. Door slim gebruik van data...
Consultancy firm The Next Organization introduces an innovative research program to London-based companies
Combining the latest academic knowledge in marketing with expertise from practitioners in order to develop new knowledge in key marketing...
Promise management marketing: every employee a part-time marketer
In today’s society, business contexts rapidly change in every possible sense. Customer needs change and technologies evolve, which demands...
Knowledge session on new segmentation methodology
Recently, we hosted another knowledge session with our colleagues at our office in Bussum. This time, Ilse Marsman and Mark Hakhof...
Certainty in Uncertain Times: The Human Aspect of Organisational Change
Due to rapidly and constantly changing environment, change management has become booming. Organisations must constantly adapt to customer...
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