Nowadays, customer centricity is a fashionable topic. It is essential that organisations are sensible towards their customers through...
Why stories change behaviour
According to McKinsey’s research 70% of all transformation efforts fail [1]. Leading a transformation is not easy. Change managers usually...
Taking a leadership role in digital ethics: the why, how and what
Imagine a vending machine blocking you from buying a snack because your health insurer has identified you and knows it will increase risk...
Ikigai – the new promising attempt to integrate professional and personal purpose for organisational success
Many leaders, academics or just any person that is interested in the success of organisations have seen at least one model that...
How ethnography helps to flourish your business
Nowadays, organisations experience rapid environmental changes and harsh competition. To stay competitive, most organisations use...
How cooperation within dealer networks creates tailor-fit service-experiences for customers
In markets where manufacturers use dealers to sell their products, it is important for the manufacturer to strive for a good relationship...
Associate Consultant Martin Schuit in gesprek met Consultancy.nl over (werken bij) The Next Organization
Martin Schuit begon vijf jaar geleden als afstudeerder bij The Next Organization. In de afgelopen periode is hij doorgegroeid tot...
Terugblik Strategic Marketing Consultancy Day 2018
Vorige week organiseerden wij in samenwerking met Qompas onze Strategic Marketing Consultancy Day 2018 en ontvingen wij twintig studenten...
How to benefit from university-business collaborations
The way that Audi works together with several universities is the perfect example of how university-business collaborations could not only...
Een praktische aanpak om gebruik van data in bedrijven te organiseren
Met de toenemende hoeveelheid data en analysetechnieken worden organisaties voor nieuwe uitdagingen gesteld. Door slim gebruik van data...