The speed of change has increased rapidly in recent years. Due to fast developing technology and changing consumer behaviour, companies...
Empowering organisations through visualisation
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Reality check: is a customer’s buying journey as linear as we think?
Organisations massively adopt customer journey thinking in understanding and serving their customers better. This way of thinking is...
What it takes to be fully customer centric: combining an outward with an inward focus
Nowadays, customer centricity is a fashionable topic. It is essential that organisations are sensible towards their customers through...
Why stories change behaviour
According to McKinsey’s research 70% of all transformation efforts fail [1]. Leading a transformation is not easy. Change managers usually...
Taking a leadership role in digital ethics: the why, how and what
Imagine a vending machine blocking you from buying a snack because your health insurer has identified you and knows it will increase risk...
Ikigai – the new promising attempt to integrate professional and personal purpose for organisational success
Many leaders, academics or just any person that is interested in the success of organisations have seen at least one model that...
How ethnography helps to flourish your business
Nowadays, organisations experience rapid environmental changes and harsh competition. To stay competitive, most organisations use...
How cooperation within dealer networks creates tailor-fit service-experiences for customers
In markets where manufacturers use dealers to sell their products, it is important for the manufacturer to strive for a good relationship...
How to benefit from university-business collaborations
The way that Audi works together with several universities is the perfect example of how university-business collaborations could not only...
Een praktische aanpak om gebruik van data in bedrijven te organiseren
Met de toenemende hoeveelheid data en analysetechnieken worden organisaties voor nieuwe uitdagingen gesteld. Door slim gebruik van data...
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Recente artikelen
- De Toekomst is Hybride; AI en Menselijk verstand, hand in hand…mei 29, 2025
- TNXTOutlook 2025 – Cultivating the synergy of human capital and AImei 1, 2025
- Samenwerking met Embrace Villageokt 28, 2024
- Network Business Model Canvasjul 26, 2024
- De Marketing & Sales gameaug 8, 2023
