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Co-creation in practice: inspirational examples

Co-creation in practice: inspirational examples

door Yasin Sahhar | jul 25, 2018

Since the early ‘90s it is known that organisations can achieve competitive advantage when engaging their customers in improving their...

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Consultancy firm The Next Organization introduces an innovative research program to London-based companies

Consultancy firm The Next Organization introduces an innovative research program to London-based companies

door Yasin Sahhar | mei 18, 2018

Combining the latest academic knowledge in marketing with expertise from practitioners in order to develop new knowledge in key marketing...

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Promise management marketing: every employee a part-time marketer

Promise management marketing: every employee a part-time marketer

door Yasin Sahhar | apr 11, 2018

In today’s society, business contexts rapidly change in every possible sense. Customer needs change and technologies evolve, which demands...

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Value Proposition Research Program – Kick-off

Value Proposition Research Program – Kick-off

door Yasin Sahhar | mrt 9, 2018

The Value Proposition Research Program (VPRP) has officially started! Thales, Riwal and CED form the first group participating in this...

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A deep-dive is necessary to find colourful coral: why qualitative research matters for organisations

A deep-dive is necessary to find colourful coral: why qualitative research matters for organisations

door Yasin Sahhar | dec 21, 2017

In today’s business contexts where technology develops rapidly, organisations mainly focus on obtaining quantitative data. Take the...

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The Paradox of Value Experience and Value Creation: Both a Pitfall and Opportunity for Organisations

The Paradox of Value Experience and Value Creation: Both a Pitfall and Opportunity for Organisations

door Yasin Sahhar | okt 2, 2017

It is crucially important for organisations to understand their customers in order to form strong value propositions. These value...

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Value In The Experience: The Next Source For Compelling Value Propositions

Value In The Experience: The Next Source For Compelling Value Propositions

door Yasin Sahhar | jun 29, 2017

Customer value is seen as the major source of competitive advantage. Organisations constantly explore to create an enhanced understanding...

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Radically Reassessing The Value Of Offerings

Radically Reassessing The Value Of Offerings

door Yasin Sahhar | feb 13, 2017

Business contexts and customer needs are constantly changing. In order stay competitive and successful, it is a must for companies to...

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