Playing a Marketing & Sales Game (M&S Game) across 6 countries, in 20 teams with 120 participants! Why? What? And how?! In this...
Refining your business model using online gamification
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How to stay connected with your customers in the social distance era
The COVID-19 crisis brought the entire world to a standstill. Governments have been pushed to take health, safety, social and economic...
Facilitating your home-working team: the ABCDE managerial tips!
As everyone has experienced for a couple of weeks now, the COVID-19 crisis causes people to work massively at home. Things brings...
Interview with professor Ad de Jong (Copenhagen Business School)
The Next Organization is celebrating its 10th birthday! A true milestone that we are very proud to have achieved. To celebrate 10 years of...
Interview with prof. Petra de Weerd-Nederhof
The Next Organization is celebrating its 10th birthday! A true milestone that we are very proud to have achieved. To celebrate 10 years of...
NPS far from future-proof: VALEX as the new customer experience measurement tool for the coming decades
Today’s business is about facilitating customers with value and memorable experiences. In order to do so, organisations demand for tools...
How the Marketing & Sales Game can help you forward
The Marketing & Sales Game is a case-based game where theory and practice come together. The goal is to bring people’s knowledge of...
Reality check: is a customer’s buying journey as linear as we think?
Organisations massively adopt customer journey thinking in understanding and serving their customers better. This way of thinking is...
What it takes to be fully customer centric: combining an outward with an inward focus
Nowadays, customer centricity is a fashionable topic. It is essential that organisations are sensible towards their customers through...
How ethnography helps to flourish your business
Nowadays, organisations experience rapid environmental changes and harsh competition. To stay competitive, most organisations use...