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Refining your business model using online gamification

Refining your business model using online gamification

door Yasin Sahhar | nov 4, 2020

Playing a Marketing & Sales Game (M&S Game) across 6 countries, in 20 teams with 120 participants! Why? What? And how?! In this...

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How to stay connected with your customers in the social distance era

How to stay connected with your customers in the social distance era

door Yasin Sahhar | sep 29, 2020

The COVID-19 crisis brought the entire world to a standstill. Governments have been pushed to take health, safety, social and economic...

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Facilitating your home-working team: the ABCDE managerial tips!

Facilitating your home-working team: the ABCDE managerial tips!

door Yasin Sahhar | mei 18, 2020

As everyone has experienced for a couple of weeks now, the COVID-19 crisis causes people to work massively at home. Things brings...

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Interview with professor Ad de Jong (Copenhagen Business School)

Interview with professor Ad de Jong (Copenhagen Business School)

door Yasin Sahhar | apr 28, 2020

The Next Organization is celebrating its 10th birthday! A true milestone that we are very proud to have achieved. To celebrate 10 years of...

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Interview with prof. Petra de Weerd-Nederhof

Interview with prof. Petra de Weerd-Nederhof

door Yasin Sahhar | mrt 31, 2020

The Next Organization is celebrating its 10th birthday! A true milestone that we are very proud to have achieved. To celebrate 10 years of...

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NPS far from future-proof: VALEX as the new customer experience measurement tool for the coming decades

NPS far from future-proof: VALEX as the new customer experience measurement tool for the coming decades

door Yasin Sahhar | mrt 18, 2020

Today’s business is about facilitating customers with value and memorable experiences. In order to do so, organisations demand for tools...

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How the Marketing & Sales Game can help you forward

How the Marketing & Sales Game can help you forward

door Yasin Sahhar | aug 16, 2019

The Marketing & Sales Game is a case-based game where theory and practice come together. The goal is to bring people’s knowledge of...

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Reality check: is a customer’s buying journey as linear as we think?

Reality check: is a customer’s buying journey as linear as we think?

door Yasin Sahhar | mei 21, 2019

Organisations massively adopt customer journey thinking in understanding and serving their customers better. This way of thinking is...

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What it takes to be fully customer centric: combining an outward with an inward focus

What it takes to be fully customer centric: combining an outward with an inward focus

door Yasin Sahhar | apr 2, 2019

Nowadays, customer centricity is a fashionable topic. It is essential that organisations are sensible towards their customers through...

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How ethnography helps to flourish your business

How ethnography helps to flourish your business

door Yasin Sahhar | okt 2, 2018

Nowadays, organisations experience rapid environmental changes and harsh competition. To stay competitive, most organisations use...

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