Marketing & Sales Game

This brings the game

The Marketing & Sales Game (M&S Game) is a practical game in which theory and practice come together. The aim is to raise people's knowledge of marketing- and sales-related concepts to a higher level within your organisation.

Strategy development

The M&S Game is an innovative and effective tool for both practitioners and students to become more familiar with marketing and sales-related concepts. Moreover, participants learn 'on-the-job' as they apply the concepts directly. This gives them a good impression of how to use different elements to develop a successful strategy.

cooperation

The game is also about collaboration. Cooperation with colleagues, but also with people from different fields and backgrounds. Therefore, the game challenges participants to develop soft skills, such as teamwork. Each participant fulfils a specific role in a team and thus contributes to the end result.

Organisation Specific

The Market & Sales Game can also be tailored specifically towards a certain case for an organisation. As such, participants address challenges that are present within a company. This win-win situation ensures that participants can develop themselves and organisational challenges can be solved.

This is how we realise that

Gamification

M&S Game is based on gamification. The game encourages collaboration, enables modularity and is fun for participants to play. Thus, participants have a safe learning environment that allows them to make mistakes.

Although gamification is used for the game, it is entirely based on real-life cases that create a real and unique experience.

Decide what is needed

Ready to use

 

Based on a fictional business case, with predefined content that can be played immediately. This way, the M&S game can start right away, useful for when you want to gain new insights and strategies right away.

Tailor-made

 

Configure an actual business case, with customised content tailored to your business situation. Ideal for exploring the ideas at play within your company. Of course, we will help you configure the perfect game.

Course of play

The game consists of several modules that are run through the game one by one according to a cycle. Each round consists of the following three parts.

 

Theory

In particular, the game is about targeting dialogue with other team members to apply and deepen the topics/concepts in the case.

 

Reply

To answer the question, the teams discuss their ideas internally. After this, they formulate them by submitting their answers in the M&S Game.

 

Review

Based on the assessment, the score for each team is calculated. The team with the highest score wins!

 

Modules

Customer targeting

This marketing term refers to targeting your ads to specific audiences. The ultimate goal is to get as much return as possible from the advertising campaign in the form of paying customers.

Customer Journey

The customer journey is a visual representation of the customer journey in which you record all the contact moments your potential customer has with your organisation. This process starts with the orientation of your customer until after the purchase of a product or service. 

Market Approach

The market approach is a method of determining the value of an asset based on the selling price of comparable assets.

Customer targeting

This marketing term refers to targeting your ads to specific audiences. The ultimate goal is to get as much return as possible from the advertising campaign in the form of paying customers.

Customer Journey

The customer journey is a visual representation of the customer journey in which you record all the contact moments your potential customer has with your organisation. This process starts with the orientation of your customer until after the purchase of a product or service. 

Market Approach

The market approach is a method of determining the value of an asset based on the selling price of comparable assets.

Let the game begin!

Are you interested in how we can tailor the M&S Game and move your organisation forward?

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